Marketing Test

Marketing tests help evaluate the skills and competencies of applicants who are applying for a role in marketing.

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What are marketing skills tests?

With so many different competencies needed for different types of marketing roles, pre-employment industry test can be an effective way to assess your candidates.

Working in marketing requires skills such as problem-solving, creativity, interpersonal skills, situational awareness, and attention to detail. The marketing skills tests are an effective way for a recruiter to assess these core competencies and identify top talent among their talent pool.

The tests are typically sent to a candidate once they have submitted an application for their role. The online tests are sent via email and candidates are given two to three days to complete them under timed conditions.

Test-takers who score within the top 50% of applicants are usually shortlisted and moved onto the next stage of the recruitment process. This allows you to invest more time interviewing quality candidates who have the skills you are looking for.

Jump to a section on this page:

  1. What are marketing skills tests?
  2. Why use pre-employment testing for marketing?
  3. Which specific tests should you use?
  4. Marketing Test FAQs

About the Marketing Test

Poor marketing skills and inexperience can have a negative effect on businesses and be extremely costly. Since marketing is a relatively easy field to get into, it can be difficult to distinguish if candidates have the right skills for the role.

Marketing tests should therefore be used to help you identify promising candidates who would thrive in the role you are hiring for.

Why use pre-employment testing for marketing?

Marketing roles often require certain characteristics, competencies and skills. Traditional methods of recruitment such as CVs and resumes are not enough when it comes to assessing candidates, as applications tend to be weighted more towards experience than skills.

Pre-employment marketing tests add an additional layer of screening to empower recruiters with more insight and data. This makes it easier to shortlist candidates and helps reduce bias in the early stages of recruitment.

Job roles marketing tests would be suitable for include:

View a sample report

Results for the Marketing Test along with other assessments the candidate takes will be compiled to produce a candidate report.

The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.

Download sample report
App screenshot

Which specific tests should you use?

At the core of marketing, the following tests are useful in measuring the quality of your hires:

  • Teamwork
  • Personality tests
  • Error checking
  • Software skills tests
  • Problem-solving skills tests

Teamwork

Teamwork is an important marketing skill where employees will typically work collaboratively on projects and in small to large teams. Brainstorming, creative sessions, and reporting are all part of being a successful marketing team and areas of the job that require great teamwork.

A teamwork test can assess candidates' abilities to work well with others.

Personality tests

Personality assessments help to assess whether a potential candidate will be a good cultural fit for the marketing team they will be hired to work for. Finding the right personality traits in your talent pool is an essential part of a recruiters job - particularly in the marketing industry. Personality traits like communication, stress tolerance, and detail orientation are skills difficult to assess just from a CV or interview.

The personality assessment uses Likert scale questions and tests a range of personality traits that you’d typically look for in a candidate.

Error checking

Attention to detail is a key skill for a marketer. They must be able to spot mistakes and proofread work efficiently and effectively. An error checking test provides an assessment to ensure your candidate is competent in spotting errors.

Software skills tests

There is a range of software skills needed to be a successful marketer. A software skills test will measure the knowledge and understanding of the software and provide insight to recruiters if a candidate is competent or not.

Software skills tests you might use for marketing include:

Problem-solving skills tests

Problem-solving is another important aspect of marketing. Many problems can arise during marketing that needs quick thinking and smart responses. The problem-solving assessments help test the aptitude of candidates when faced with challenging situations.

Tests that assess problem-solving include:

Our test platform

Our platform offers an extensive library of hundreds of tests, giving you the flexibility to select and combine them in any way that suits your hiring needs. From understanding specific role requirements to assessing general cognitive abilities, our diverse library ensures you can tailor your assessment process precisely.

Multi-format.
Our test questions come in various formats, including multiple-choice, true and false, ranking and situational judgment, all ensuring comprehensive candidate assessment.
Role-specific simulations.
Experience real-world scenarios with our role-specific simulations, providing accurate insights into candidates' performance, readiness and fit for the position.
Adaptive scoring.
Our adaptive scoring system evaluates responses in real-time, by adjusting to the candidate's ability level, enhancing accuracy and reliability.

Curated by our
team of experts

Expert 1 Expert 2 Expert 3

Scientifically validated by psychometric specialists

  • Our team of assessment experts is made up of I/O psychologists, psychometricians, and subject matter experts who work closely together to ensure each test is accurate and reliable.
  • Our subject matter experts are rigorously vetted and typically have several years of experience working in their industries and hold advanced credentials.

Frequently asked questions

What is the typical recruitment process in a marketing role?

Marketing companies typically use this structure to hire candidates:

  • Online application
  • Pre-employment assessments
  • Virtual interview or call
  • Marketing task
  • 1:1 Interview
  • Job offer
What skills does a candidate in marketing typically need?

A candidate who works in the marketing industry might typically have skills in the following areas:

  • Strong communication
  • Ability to work well in a team
  • Software skills
  • Problem-solving
  • Attention to detail
What is the cost for Neuroworx's marketing test?

We believe in simple, transparent pricing. We operate monthly and annual subscriptions so you can pick the perfect plan for you. Don't worry if you're not sure: you can always upgrade or downgrade later, or speak to us to discuss the option of a custom made plan to fit your needs. This is all you ever pay – no set-up or hidden fees.

Can I get a free trial?

Yes, sign up (no credit card required) and we'll give you a 7-day trial completely free. You'll get unlimited access to create as many jobs and test as many candidates as you like. You can cancel any time and you won't be charged anything.

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