Best Google Analytics Interview Questions To Ask Candidates

Google Analytics is a vital tool for businesses to track their website traffic and analyze user behavior. As such, having a skilled Google Analytics specialist on your team can make a significant difference in achieving business goals.

When hiring for a position that requires Google Analytics skills, it's essential to ask the right questions to ensure that the candidate possesses the necessary knowledge.

Why should you assess Google Analytics skills in an interview?

Assessing a candidate's Google Analytics skills in an interview is crucial for several reasons. Firstly, it allows you to gauge their level of experience and proficiency with the platform, which is essential for businesses that rely heavily on website analytics to drive their decision-making. Secondly, it helps you determine whether the candidate has the necessary technical knowledge and problem-solving skills to troubleshoot and optimize analytics implementation.

Best Google Analytics interview questions

1. What is Google Analytics, and how does it work?

This is a fundamental question that can help you assess the candidate's understanding of Google Analytics. The answer should provide a clear and concise explanation of what Google Analytics is and how it collects and analyzes website data.

2. Can you explain the difference between a session and a pageview in Google Analytics?

This question can help you evaluate the candidate's technical knowledge of Google Analytics. It's essential for them to understand the difference between these two metrics, as they are used to measure different aspects of website traffic.

3. How would you track a user who visits a website and then makes a purchase on a mobile app?

This question can help you determine the candidate's problem-solving skills and their ability to implement more complex tracking scenarios. The answer should involve cross-device tracking, which can be done using Google Analytics User-ID feature.

4. Can you explain how goals work in Google Analytics?

This question can help you evaluate the candidate's understanding of conversion tracking and how to set up goals in Google Analytics. The answer should cover the different types of goals, how they are tracked, and how to use them to optimize website performance.

5. How would you identify the source of a high bounce rate on a website?

This question can help you assess the candidate's analytical skills and ability to use Google Analytics data to troubleshoot website issues. The answer should involve analyzing bounce rate by traffic source, landing pages, and user behavior to identify potential issues and opportunities for improvement.

6. Can you explain how to use Google Analytics to track user behavior on a website?

This question can help you evaluate the candidate's ability to use Google Analytics to analyze user behavior on a website. The answer should involve explaining how to use metrics such as time on page, pages per session, and behavior flow to understand user engagement and identify areas for improvement.

7. How would you use Google Analytics to track the effectiveness of a marketing campaign?

This question can help you evaluate the candidate's ability to use Google Analytics to measure the impact of marketing campaigns. The answer should involve setting up campaign tracking, using UTM parameters, and analyzing campaign performance metrics.

8. How would you set up and track events in Google Analytics?

This question can help you evaluate the candidate's technical skills and their ability to set up and track user interactions beyond pageviews. The answer should involve explaining what events are, how to set them up using Google Tag Manager or code, and how to analyze event data.

9. Can you explain how to use Google Analytics to track the performance of a website's search engine optimization (SEO)?

This question can help you evaluate the candidate's understanding of SEO and how to use Google Analytics to measure the impact of SEO efforts. The answer should involve explaining how to use metrics such as organic search traffic, search queries, and landing pages to track and analyze SEO performance.

10. Can you explain how Google Analytics attribution works?

This question can help you evaluate the candidate's understanding of how different marketing channels contribute to website conversions. The answer should cover the different attribution models, how to set them up, and how to use them to make data-driven marketing decisions.

Final thoughts

Hiring a skilled Google Analytics specialist can be a game-changer for businesses that rely on website data to drive their decision-making.

If you're looking for other methods to assess Google Analytics skills, you can add a Google Analytics test as part of your pre-screening process. This test provides an objective measurement of a candidate’s abilities. Try our Google Analytics test by signing up for a free trial.