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Email Marketing Test
An email marketing specialist is part of the wider digital marketing team, focusing on creating email campaigns from initial research to dissemination. The email marketer also works on analysis and testing to ensure maximum retention and conversion.
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What is an email marketing test?
An email marketing test is a simple pre-employment assessment that is structured to allow each candidate to demonstrate that they have the skills, knowledge, aptitude and competency to be successful in the role.
The email marketing test features questions that focus on the skills that really matter for success, and the application of theoretical knowledge and learning in a practical sense. As the test is taken online and in a candidate’s own time, it is a great way to filter through a large pool of applicants to see which are most suitable, saving time and money in the recruitment process.
All candidates presented with the test answer the same questions, and to do well in this assessment they need to demonstrate not only that they have the knowledge and skills necessary, but that they can actually use them in a job-related situation.
About the Email Marketing Test
The email marketing test is designed to be straightforward, both for the candidate and for the recruitment team. The candidate is invited to complete the test via an email link, and while the questions are challenging enough to be able to filter those candidates that might be underqualified, those who have what it takes should find it reasonably simple.
For the recruitment team, the email marketing test can be administered to a large number of candidates at the same time, and because every applicant is faced with the same series of questions, the results can be used as unbiased, objective data that can inform decisions about which candidates should be considered for the next stage in the recruitment process.
Why should you use an email marketing test for recruiting?
Email marketing specialists have a particular set of skills that set them apart from other marketers - and these can be difficult to assess through other recruitment processes. Email marketers need to have experience in creating emails from templates as well as using HTML and CSS, and they need to be confident in creating copy for the emails themselves as well as dealing with the scheduling.
While a CV and application form might show that the applicants have a certain level of experience working in email marketing, the recruitment team needs to see that they can demonstrate the analytical skills needed to understand how to perform A/B testing, work with databases and manage customer records, and that they can successfully build target audiences and segments based on the customer lifecycle.
Skills such as oral and written communication, a good eye for detail to spot errors when writing and editing, and the logical thought processes needed for strong analysis are not easy to spot in a CV or even in an interview, and that is where having an email marketing test as part of the recruitment process can make all the difference to the quality of candidates that you are taking through to the next stage.
The email marketing test could also be used as part of the recruitment process for more general digital marketing positions, for example in a smaller business where one marketer might be working on different digital marketing campaigns.
The email marketing test is a straightforward way for the recruitment team to get objective data about the applicants, so that less time is spent interviewing candidates who actually do not have the skills, knowledge, or competencies to be successful. With the right data in hand, recruiters can be sure that the potential employees that pass the email marketing test have the skills needed and are more likely to be successful in the future.
View a sample report
Results for the Email Marketing Test along with other assessments the candidate takes will be compiled to produce a candidate report.
The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.
How our test assesses email marketing skills
Candidates will need to answer a range of questions that measure industry-specific technical skills where applicable (e.g. Microsoft Excel), soft skills (e.g. decision making), aptitude (e.g. verbal reasoning) and relevant personality dimensions (e.g. integrity). The results present a holistic view of how well-suited each candidate is for the job at hand, using a data-driven approach.
The format varies by type of question, including multiple-choice for aptitude and technical skills, situational judgement for soft skills and agreement on a Likert scale for the personality dimensions. This approach ensures candidates are being assessed in an accurate and fair manner, and that results reflect the true underlying qualities of each candidate.
The characteristics, abilities and knowledge necessary to be an email marketer were identified using the US Department of Labor's comprehensive O*NET database. O*NET is the leading source of occupational information that is constantly updated by collecting data from employees in specific job roles.
During the development process, test questions were rigorously analyzed to maximize reliability and validity in line with industry best practices. They were created by our team of I/O psychologists and psychometricians – who collaborated with subject-matter-experts – and field-tested with a representative sample of job applicants who have varying experience, just like you might find in a talent pool.
Each test is reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their true level of expertise.
Our email marketing test is monitored to ensure it is up-to-date and optimized for performance.
Our test platform
Our platform offers an extensive library of hundreds of tests, giving you the flexibility to select and combine them in any way that suits your hiring needs. From understanding specific role requirements to assessing general cognitive abilities, our diverse library ensures you can tailor your assessment process precisely.
- Multi-format.
- Our test questions come in various formats, including multiple-choice, true and false, ranking and situational judgment, all ensuring comprehensive candidate assessment.
- Role-specific simulations.
- Experience real-world scenarios with our role-specific simulations, providing accurate insights into candidates' performance, readiness and fit for the position.
- Adaptive scoring.
- Our adaptive scoring system evaluates responses in real-time, by adjusting to the candidate's ability level, enhancing accuracy and reliability.
Curated by our
team of experts
Scientifically validated by psychometric specialists
- Our team of assessment experts is made up of I/O psychologists, psychometricians, and subject matter experts who work closely together to ensure each test is accurate and reliable.
- Our subject matter experts are rigorously vetted and typically have several years of experience working in their industries and hold advanced credentials.
Frequently asked questions
- What are the key skills for email marketing?
Email marketing specialists need to have skills in creating email campaigns, and these include excellent written communication and an eye for detail. They also need to be able to think logically about problems and be analytical, especially when it comes to testing new campaign strategies and understanding the customer lifecycle. As email marketing specialists tend to work as part of a wider marketing team, they also need to demonstrate excellent teamwork and communication skills.
- When in the application process is it best to use an email marketing test?
The email marketing test is most commonly used early in the recruitment process, usually directly after the initial paper sift of the CV and/or application form.
- What is the cost for Neuroworx's email marketing test?
Neuroworx operates on a monthly or annual subscription basis. We have several plans to suit your hiring needs, which you can check out here. Alternatively, you can get in touch with us to discuss a custom plan.
- Can I get a free trial?
Yes, simply sign up (no credit card is required) and we'll give you unlimited access for seven days. Create as many jobs and test as many candidates as you want; you won't be charged a penny.
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