Promoter Test

A promoter test is an assessment of whether an individual demonstrates the essential skills needed to be a successful promoter.

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What is a promoter test?

A promoter test is a pre-employment screening assessment that employers can use to determine which candidates in their applicant pool have the necessary aptitudes and skills to succeed as a promoter.

Promoters work in various industries to promote a product's or service's key features or aspects to an organization's target audience.

To carry out this role, promoters must have effective communication and interpersonal skills and strong time management and analytical skills.

The promoter test is comprised of a series of multiple-choice and situational questions that evaluate candidates on these skills. Those attaining a high score on the assessment demonstrate these skills and are likely to be suitable candidates for the role.

Using the results from the test enables employers to make objective decisions about which candidates to hire based on their aptitudes and skills.

Jump to a section on this page:

  1. What is a promoter test?
  2. Why should you use a promoter test for recruiting?
  3. How our test assesses promoter skills
  4. Promoter Test FAQs

About the Promoter Test

The promoter test is an assessment of an individual's aptitude as relevant to that required to be an effective promoter.

Promoters work as part of a marketing team, highlighting a product's or service's key benefits to a client or customer. Understanding their client's needs and persuading them of the value the product or service can bring them is integral to their role.

The promoter test assesses a candidate against the skills and abilities needed to be a successful promoter, enabling recruiters to make successful hires.

Why should you use a promoter test for recruiting?

The skills needed to be an effective promoter are the same irrespective of the sector a promoter works in.

Strong communication skills, the ability to vary your communication style, interpersonal skills, and an analytical mindset are all central to the role of a successful promoter. Adapting to a situation and making logical decisions are also skills needed in this type of role when dealing with clients.

When faced with a large volume of applicants, it can take time to determine which candidates have this skill set and at what level. Candidates may state they are proficient in communicating or varying their communication style according to the audience they are dealing with, but assessing this from a CV or interview alone can be challenging.

The promoter test overcomes this challenge by providing recruiters with an assessment tool to evaluate an individual’s skills, determining their proficiency in each required area. The results from the test can be used to gain a deeper insight into a candidate’s skill set.

The test also provides comparative data enabling recruiters to shortlist candidates in their applicant pool with the required skill set at the required level. Candidates that score highly on the test can be progressed to the next stage; those whose scores fall short of the required benchmark are eliminated.

Given the skills needed to be a successful promoter are necessary for other roles within marketing, the promoter test can be used to recruit for positions such as:

View a sample report

Results for the Promoter Test along with other assessments the candidate takes will be compiled to produce a candidate report.

The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.

Download sample report
App screenshot

How our test assesses promoter skills

Candidates will need to answer a range of questions that measure industry-specific technical skills where applicable (e.g. [soft skills (e.g. decision making), aptitude (e.g. emotional intelligence) and relevant personality dimensions (e.g. sociability). The results present a holistic view of how well-suited each candidate is for the job at hand, using a data-driven approach.

The format varies by type of question, including multiple-choice for aptitude and technical skills, situational judgement for soft skills and agreement on a Likert scale for the personality dimensions. This approach ensures candidates are being assessed in an accurate and fair manner, and that results reflect the true underlying qualities of each candidate.

The characteristics, abilities and knowledge necessary to be a promoter were identified using the US Department of Labor's comprehensive O*NET database. O*NET is the leading source of occupational information that is constantly updated by collecting data from employees in specific job roles.

During the development process, test questions were rigorously analyzed to maximize reliability and validity in line with industry best practices. They were created by our team of I/O psychologists and psychometricians – who collaborated with subject-matter-experts – and field-tested with a representative sample of job applicants who have varying experience, just like you might find in a talent pool.

Each test is reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their true level of expertise.

Our promoter test is monitored to ensure it is up-to-date and optimized for performance.

Our test platform

Our platform offers an extensive library of hundreds of tests, giving you the flexibility to select and combine them in any way that suits your hiring needs. From understanding specific role requirements to assessing general cognitive abilities, our diverse library ensures you can tailor your assessment process precisely.

Multi-format.
Our test questions come in various formats, including multiple-choice, true and false, ranking and situational judgment, all ensuring comprehensive candidate assessment.
Role-specific simulations.
Experience real-world scenarios with our role-specific simulations, providing accurate insights into candidates' performance, readiness and fit for the position.
Adaptive scoring.
Our adaptive scoring system evaluates responses in real-time, by adjusting to the candidate's ability level, enhancing accuracy and reliability.

Curated by our
team of experts

Expert 1 Expert 2 Expert 3

Scientifically validated by psychometric specialists

  • Our team of assessment experts is made up of I/O psychologists, psychometricians, and subject matter experts who work closely together to ensure each test is accurate and reliable.
  • Our subject matter experts are rigorously vetted and typically have several years of experience working in their industries and hold advanced credentials.

Frequently asked questions

What are the necessary skills to be a promoter?

Promoters need many skills to be effective in their role. These include strong interpersonal skills and communication skills, both verbal and written. The ability to manage your time to meet deadlines and be adaptable, analytical, and decision-making skills also help promoters succeed in marketing the product or service they are selling.

What other tests might be used to recruit a promoter?

There are several tests that recruiters can use to ensure they hire the most suitable applicants from their applicant pool. These include situational judgment tests, time management assessments, adaptability tests, and assessments that evaluate an individual's logical thinking.

What is the cost for Neuroworx's promoter test?

Neuroworx operates on a monthly or annual subscription basis. We have several plans to suit your hiring needs, which you can check out here. Alternatively, you can get in touch with us to discuss a custom plan.

Can I get a free trial?

Yes, simply sign up (no credit card is required) and we'll give you unlimited access for seven days. Create as many jobs and test as many candidates as you want; you won't be charged a penny.

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