Social Media Test

Employers looking to hire individuals to work with social media channels should consider a social media test to evaluate whether candidates have the right skills and competencies necessary to succeed in the role. Try Neuroworx’s social media test to help shortlist talent and test a variety of social media skills.

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What is a social media test?

A social media test evaluates whether a candidate possesses the necessary skills and knowledge required to create, post and manage social media channels. The test can be used during the early stages of the recruitment process to ensure the most suitable candidates are shortlisted.

Consisting of several multiple choice-based questions, the social media test assesses candidates on their knowledge using various social media platforms, as well as their ability to manage several channels and grow a brand's reach and engagement through social media best practices.

A high score on this test shows that a candidate can effectively plan and execute marketing campaigns, increase brand awareness and traffic, develop a stronger brand image, and increase conversion rates.

Jump to a section on this page:

  1. What is a social media test?
  2. Why should you use a social media test for recruiting?
  3. How our test assesses social media skills
  4. Social Media Test FAQs

About the Social Media Test

The social media test assesses whether a candidate possesses the required knowledge and skills to perform successfully in a social media position, so you shortlist the right candidates.

Social media has become an integral part of most marketing campaigns as an effective tool to build engagement with customers, communicate promotional material, and receive consumer feedback. An effectively implemented social media campaign helps build brand awareness, reach new customers, and increase leads.

Why should you use a social media test for recruiting?

It can often be difficult to distinguish between candidates, especially if your hiring team receives a large pool of candidates with a seemingly similar level of experience. Resumes alone can often give limited insight into a candidate's true skills, which could lead to decisions being based on instinct rather than data.

A social media test helps solve this problem by providing your hiring team with comparative data to base your decisions on. You are able to easily administer the test to a large number of candidates in your talent pool to receive comparative data that reveals the most suitable candidates for your position.

This creates a more streamlined hiring process where only the most qualified candidates are advanced to the next round, saving time and resources, and reducing the administrative burden placed on your hiring team.

The test will highlight a candidate's proficiency in key areas which are required to be successful in a social media role, such as their knowledge and understanding of different social media platforms, creating effective content, and using analytics to improve campaigns.

Applicants who score highly, and therefore best meet the requirements of the role, can then be advanced to the next stage, whilst those who did meet the required level are excluded.

A social media test could be useful for the following roles:

  • Social Media Specialist
  • Marketing Manager
  • Communications Manager
  • Social Media Coordinator
  • Social Media Analyst
  • PR Manager
  • Social Media Manager
  • Content Creator
  • Digital Marketing

View a sample report

Results for the Social Media Test along with other assessments the candidate takes will be compiled to produce a candidate report.

The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.

Download sample report
App screenshot

How our test assesses social media skills

Candidates will need to answer a range of questions that measure industry-specific technical skills where applicable (e.g. Facebook Ads), soft skills (e.g. time management), aptitude (e.g. error checking) and relevant personality dimensions (e.g. organisation). The results present a holistic view of how well suited each candidate is for the job at hand, using a data-driven approach.

The format varies by type of question, including multiple-choice for aptitude and technical skills, situational judgement for soft skills and agreement on a Likert scale for the personality dimensions. This approach ensures candidates are being assessed in an accurate and fair manner, and that results reflect the true underlying qualities of each candidate.

The characteristics, abilities and knowledge necessary to be a social media specialist were identified using the US Department of Labor's comprehensive O*NET database. O*NET is the leading source of occupational information that is constantly updated by collecting data from employees in specific job roles.

During the development process, test questions were rigorously analysed to maximise reliability and validity in line with industry best practices. They were created by our team of I/O psychologists and psychometricians – who collaborated with subject-matter-experts – and field-tested with a representative sample of job applicants who have varying experience, just like you might find in a talent pool.

Each test is reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their true level of expertise.

Our social media test is monitored to ensure it is up-to-date and optimised for performance.

Our test platform

Our platform offers an extensive library of hundreds of tests, giving you the flexibility to select and combine them in any way that suits your hiring needs. From understanding specific role requirements to assessing general cognitive abilities, our diverse library ensures you can tailor your assessment process precisely.

Multi-format.
Our test questions come in various formats, including multiple-choice, true and false, ranking and situational judgment, all ensuring comprehensive candidate assessment.
Role-specific simulations.
Experience real-world scenarios with our role-specific simulations, providing accurate insights into candidates' performance, readiness and fit for the position.
Adaptive scoring.
Our adaptive scoring system evaluates responses in real-time, by adjusting to the candidate's ability level, enhancing accuracy and reliability.

Curated by our
team of experts

Expert 1 Expert 2 Expert 3

Scientifically validated by psychometric specialists

  • Our team of assessment experts is made up of I/O psychologists, psychometricians, and subject matter experts who work closely together to ensure each test is accurate and reliable.
  • Our subject matter experts are rigorously vetted and typically have several years of experience working in their industries and hold advanced credentials.

Frequently asked questions

What skills should a social media candidate have?

Essential skills for a social media candidate include: being proficient in using various social media platforms, knowing how to create content for audiences on different channels, and being able to use analytics to optimise the social media marketing strategy.

When in the application process is it best to use a social media test?

Social media tests are most effective when used in the early stages of recruitment before any kind of formal interviews have begun. The test will allow you to easily narrow down your talent pool, so only your most qualified candidates are shortlisted.

What is the cost for Neuroworx's social media test?

Neuroworx offers monthly or annual subscriptions for businesses of all sizes, so choose one that best fits your needs. You can check out our subscription plans here.

Can I get a free trial?

Yes, simply sign up (no credit card is required) and we'll give you unlimited access for seven days. Create as many jobs and test as many candidates as you want; you won't be charged a penny.

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